This summer, the styling stepped away from easy minimal formulas in favor of contrasts that felt deliberate and fresh. A Courrèges white dress held its sharp line against understated flats, while a Jacquemus Chiquito introduced a precise shock of color. Oversized knits anchored long tights, and knee-high socks were layered under open sandals. Each choice was a subtle disruption, a reminder that proportion and texture can shift expectations even in the heat of the season. It’s an approach increasingly visible across European street style from Milan to Paris, where relaxed silhouettes meet tailored edges, and traditional summer lightness is tempered by unexpected structure.

Beauty extended this idea without overshadowing it. Skin was refined to reflect light cleanly, contours were placed with restraint, and polished silver appliqués traced near the eyes added a quiet graphic tension. The result was a look built to withstand hours under studio lights while holding a certain understated intrigue, aligned precisely with the mood of the styling.

The set itself played its part, shaped by quick adjustments, instinctive touches and the shared focus of the creative team. It’s often in these unscripted exchanges that images pick up their lasting resonance, gaining a quality that moves beyond surface appeal.

This perspective feels aligned with how contemporary luxury is evolving. Less bound by strict seasonal rules, more interested in the interplay of elements that invite closer consideration, styling that mixes weight and air, beauty that enhances rather than declares, and a confidence that reads through every layer. These glimpses behind the camera reveal why the most interesting ideas in fashion continue to start quietly, long before a final frame is ever chosen.

These behind-the-scenes moments from our latest Summer Campaign form part of a creative collaboration with PAP Magazine Korea, one of Seoul’s leading fashion and media platforms. Discover more of this story on PAP Magazine, or explore the full campaign here.

Photographer: Hans Goh
Creative Director & Fashion Stylist: Naz Kisnisci
Videographer: Marcus 
Hair and Makeup: Wu Yiqing
Model: Natasha Fawz
Video Production: Dauntlus Studios
Photographer Assistant: Sy Yi
Assistant & Backstage: Charlene Goh Shang Lin
Model Agency: Now Model Management Singapore

Special thanks to Enfinite Studio and Domenico Dongmin Kang

Exclusively featured in PAP Magazine Korea and PAP Magazine