We’re proud to unveil Balcone’s 2025 Summer Editorial Campaign Dreamt in Another Language, created in exclusive collaboration with PAP Magazine and PAP Magazine Korea.

Shot and produced by Balcone, the campaign moves beyond fixed aesthetics and embraces an instinctive rhythm where sharp silhouettes meet soft ease, and structure balances with skin. This is a story shaped by feeling, not formula. A reflection on how mood, movement, and context reshape the way we dress, sometimes within the same day. Less about rules, more about nuance.

Shot and produced by Balcone, the campaign moves beyond fixed aesthetics and embraces an instinctive rhythm where sharp silhouettes meet soft ease, and structure balances with skin. This is a story shaped by feeling, not formula. A reflection on how mood, movement, and context reshape the way we dress, sometimes within the same day. Less about rules, more about nuance.

The full story is featured in PAP Magazine and PAP Magazine Korea — a platform known for its sharp lens on directional fashion and cultural relevance. The feature marks a shared sensibility: less noise, more clarity. A focus on pieces that speak through shape, proportion, and intent. It's a visual exchange shaped by Seoul, Paris, Milan, and Singapore — connected through pace, mood, and point of view.

Poplin shirts, sculpted swimwear, relaxed tailoring — this is summer fashion with function. Each piece is designed for movement and built to last, with a focus on sharp lines, breathable fabrics, and clean construction. Paloma Wool brings easy structure, Coperni leans into precise tailoring, and Kettel Atelier offers softness without losing shape. These are clothes made for long days and light travel: luxury clothing that works in real life. Quality here means clean cuts, durable textures, and effortless wear, no styling tricks, just good design.

Photographer: Hans Goh
Creative Director & Fashion Stylist: Naz Kisnisci
Videographer: Marcus 
Hair and Makeup: Wu Yiqing
Model: Natasha Fawz
Video Production: Dauntlus Studios
Photographer Assistant: Sy Yi
Assistant & Backstage: Charlene Goh Shang Lin
Model Agency: Now Model Management

Special thanks to Enfinite Studio and Domenico Kang

Exclusively featured in PAP Magazine Korea and PAP Magazine