A.P.C. is a Paris-based clothing brand. Over 20 years ago, designer Jean Touitou started A.P.C., or Atelier de Production et de Creation. And all these years he has continued with a formidable consistency, perfecting his version of French style. For A.P.C. the typically Parisienne essential wardrobe consists of basic yet impeccable garments with clean cuts that are free of excessive embellishments, a delightful balance of minimal and preppy charm and mystery. Discover all the newest products.