Jupiter started as a home-grown laboratory and quickly became the go-to name for eye-catching jewelry, blowing Instagram feeds since its foundation. By envisioning a model based on direct and empathic relations with its community Jupiter’s design process creates interplays of form, matter, and color, as a synthesis between fashion and jewelry design. The brand aims at bringing innovative ideas into the new-jewelry scenario combining Italian goldsmith tradition with experimental design approaches for one-of-kind modern pieces with voluminous touches.