"Luxury can be the feeling of being cared for, a curated experience, with a good connection, and not just be a number in a waiting line" says the ultimate digital it-girl Laura Tønder, the founder and creative director of Kettel Atelier. Debuted in 2023, and quickly ranked the top 5 emerging fashion brands in Spain. We caught up with Laura to discuss her journey from influencer to designer, her thoughts on sustainability, and the future of fashion. Kettel Atelier is exclusively available at Balcone in Asia.