In this new campaign, the Balcone woman takes center stage—celebrating style, confidence, and individuality. She embraces trends without following them blindly, dressing in a way that feels true to her. Effortlessly balancing comfort and chic, her confidence shines through naturally. Her wardrobe is a blend of business, corporate, modern, playful, contemporary, and chic, allowing her to express every side of herself. She loves both luxury fashion and niche high-quality brands yet isn’t defined by logos. For her, fashion is a creative playground—a space to explore and express her personal style with ease and authenticity.

From minimal, modern styles to romantic silhouettes, our curated collection at Balcone features high-quality materials, unique details, contemporary dresses, timeless basics, playful jewelry and one-of-a-kind pieces. Discover emerging fashion brands and exclusive luxury labels available only at Balcone in Singapore. We’re proud to offer a distinctive selection for those who seek innovative and elegant fashion.

Photographer: Hans Goh
Artistic Director and Fashion Stylist: Naz Kisnisci
Muah: Ying Cui
Videographer: Erwin Hastings
Photographer Assistant: Sy Yi
Model: Ally Teo
Studio: Enfinite Studio
Special thanks to Damsel Films